Mature shopper’s ‘wrinkles less pronounced’ using cream now £20 off

A quality moisturiser forms an essential element of any skincare regimen, particularly throughout the colder months. With harsh, arid conditions outdoors and moisture-draining central heating indoors, winter demands an enhanced moisturising approach.

For those seeking a product that not only rehydrates but addresses multiple skin concerns simultaneously, Shiseido’s Wrinkle Smoothing Cream is an essential purchase. Normally retailing at £57 for a 30ml pot, it’s presently available on the Shiseido website with a 30% discount, bringing the price down to £39.90.

The Wrinkle Smoothing Cream proves an excellent choice regardless of skin type; whether oily, dry, normal or combination, it caters to all varieties. Its silky texture absorbs readily into the skin, and has been formulated to address concerns ranging from dehydration and patchy complexion to fine lines and wrinkles.

Its primary objective, however, centres on diminishing ageing indicators, with a formulation that reportedly delivers visible results within just a fortnight. It employs Shiseido’s ReNeura Technology, which reactivates the skin’s receptors to enhance their responsiveness to skincare products both instantly and over time.

It also contains Kombu-Bounce Complex, which incorporates three varieties of algae. This component targets the skin’s internal wrinkle-formation process to create smoother, more volumised skin, whilst preventing future wrinkles from developing, reports the Mirror.

The Wrinkle Smoothing Cream doesn’t, however, contain SPF, so those after something that’ll provide sun protection as well, L’Oréal Paris’ Revitalift Filler Hyaluronic Acid Anti-Ageing SPF50 Day Cream is an excellent option. Not only does it deliver SPF50 protection, but it absorbs quickly to replenish and firm the skin, and is priced at £29.99 for 50ml.

If SPF isn’t a priority, the Elemis Pro-Collagen Marine Cream contains anti-oxidant properties that deliver an accelerated lifting effect through enhanced collagen support, boosting elasticity, cell renewal and firmness. It’s also currently reduced from £98 to £78.40.

That said, Shiseido’s Wrinkle Smoothing Cream has received some excellent reviews from customers. One said: “This cream feels lovely and smooth on my skin and it has visibly improved the texture of my skin. Not cheap but worth every penny.”

Another customer enthused: “Used sample of it. Cant say about wrinkles but it gives an instant glow and skin looks plumped whole day.. used it with Ultimune Power Infusing Concentrate.”

Some were less taken with the formula of the Wrinkle Smoothing Cream, with one noting: “It just sits on the skin, it goes nowhere. Doesn’t sink in doesn’t blend in, sticky and heavy. Truly awful.”

Another chimed in: “I like the smell and texture of the cream. However, I couldn’t use it for daytime as my skin was very glossy. In this case I had to use it for nighttime routine and it worked. The skin feels softer and smoother.”

Yet another satisfied customer lauded: “Great smoothing definitely made my wrinkles look less pronounced.” While another shared: “Really nice scent and texture. Absorbs quickly and leaves skin feeling moisturised and soft.”