Only those who grew up in the 70s can identify these 5 logos

They once lined  high streets, filled shopping bags and appeared in millions of homes, yet today their symbols feel like relics from another era. A new wave of nostalgia has seen a set of vintage logos resurface online, leaving many younger viewers completely stumped.

For those who lived through the decade, however, the logos are more than just graphics. They are reminders of shopping trips, family routines and a Britain that looked very different from today. Faded colours, bold typography and unmistakably retro designs have prompted a simple challenge: only those who grew up in the 1970s are likely to recognise them instantly, can you guess these?

Answers:

Logo 1: Biba
Few brands captured the spirit of the 1970s quite like Biba. Known for its dark, glamorous aesthetic and Art Deco-inspired branding, the fashion retailer became synonymous with youthful rebellion and high-street glamour. Its logo reflected the era’s appetite for bold style, helping to cement Biba as a cultural phenomenon rather than just a shop.

Logo 2: Lyons
The familiar Lyons logo evokes memories of tea rooms, cafés and corner shops across the UK. J. Lyons & Co was once a household name, serving everything from cups of tea to ready-made meals. For many, the logo recalls a time when a Lyons café was a staple of town centres and family outings.

Logo 3: Fine Fare
A common sight on British high streets in the 1960s and 70s, Fine Fare was one of the country’s early supermarket chains. Its logo, often displayed in simple, practical lettering, reflected a no-frills approach to shopping that defined the era before today’s supermarket giants took over.

Logo 4: C&A
The C&A logo is instantly recognisable to anyone who grew up shopping for affordable fashion in the 70s. With its clean, confident lettering, the brand became a go-to destination for everyday clothing, anchoring many town centre shopping streets for decades before its UK departure in the early 2000s.

Logo 5: Littlewoods
Long before online shopping, the Littlewoods logo landed on doormats up and down the country via its famous catalogue. For many families, it symbolised choice, aspiration and the excitement of browsing pages filled with clothes, toys and homeware, often bought on credit.