The BrickBoy upgrade kit costs more than twice as much as the Lego Game Boy

Three versions of the BrickBoy are being offered with the cheapest option being the Essential Kit that can only play Game Boy titles in grayscale and is limited to a mono speaker for sound. It’s priced at €129, or around $150, which is more than twice the price of Lego’s $60 Game Boy which the BrickBoy doesn’t include. Early backers can get it discounted to €99, or around $115, but that’s still far more expensive than many of Anbernic’s handheld emulators that are far more capable and ready to play right out of the box.

The more capable BrickBoy Gamer Kit that adds support for Game Boy Color and Game Boy Advance games, compatibility with Bluetooth headphones, and a rechargeable battery is €169, or around $197, without discounts. The Collector’s Edition that can turn the Lego Game Boy into a functional display piece running demos is €189, or around $220, and all versions are estimated to ship sometime in March 2026. That’s a lot to pay for a Game Boy replica with questionable ergonomics and controls, but since it relies on ROMs, the BrickBoy won’t require you to source original game carts like Natalie the Nerd’s upgrade kit will.