Gen Z protesters united by an anime pirate flag are challenging governments around the world

October 15, 2025
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The president of Madagascar has been ousted in a military coup after a weekslong uprising by Gen Z protesters whose outrage is being felt in countries around the world — and expressed through a common, anime-inspired symbol.

The military in the Indian Ocean nation took power on Tuesday right after lawmakers voted to impeach President Andry Rajoelina, who said the night before in a speech from an undisclosed location that he had fled the country in fear for his life after an elite military unit joined the protesters.

It’s the second government to be toppled by Gen Z protesters in just over a month, after the prime minister of Nepal resigned last month in the face of protests set off by outrage over a social media ban.

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A protester holding a flag bearing the logo of the popular Japanese manga “One Piece,” a symbol adopted by Gen Z protest movements worldwide, in Antananarivo, Madagascar, last week.Luis Tato / AFP via Getty Images

Young people angered by economic hardship, official corruption and perceived injustice have been central players in a recent wave of anti-government protests around the world, including in Indonesia, the Philippines, East Timor, Peru and Morocco.

Despite being scattered across oceans and continents, the protests are connected by the frequent appearance of the same emblem: a pirate flag from a globally popular Japanese anime series.

Protestors block a police vehicle on the street
Protesters at a demonstration in Jakarta, Indonesia, in August.Yasuyoshi Chiba / AFP – Getty Images file

The flag, which features a grinning “Jolly Roger” skull and crossbones wearing a straw hat, is from the manga series “One Piece,” whose protagonists, the Straw Hat Pirates, rebel against an unjust world and defy corrupt powers.

Young protesters in Madagascar and elsewhere are reimagining the manga characters’ fight against injustice as their own, anime experts say.

They are likely to identify with anime protagonists “who are often depicted as minorities, who are marginalized, ignored and misunderstood by their societies,” said Katsuya Izumi, a senior lecturer in language and culture studies at Trinity College in Connecticut.

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A protester in Antananarivo on Sept. 27.Rijasolo / AFP via Getty Images

Frustrated by chronic power and water shortages, young people in Madagascar, an island nation off the southeastern coast of Africa, first took to the streets of the capital, Antananarivo, on Sept. 25. The protests were mobilized largely by Gen Z Madagascar, a leaderless group that is powered by social media.

The group’s official logo on its social media accounts is the “One Piece” symbol, customized for Madagascar by replacing the straw hat with the satroka bucket hat traditionally worn by the Betsileo ethnic group.

Like the protests in Nepal, Indonesia and elsewhere, the focus of the movement in Madagascar — a former French colony of about 30 million people that is one of the world’s poorest countries — broadened from a lack of basic necessities to anger over inequality, corruption and widespread political impunity.

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A protester throwing a tear gas canister back toward security forces in Antananarivo on Sept. 30.Rijasolo / AFP via Getty Images

Soon, young protesters in Madagascar, where the median age is 19, were demanding the resignation of Rajoelina, 51, who came to power in a military-backed coup in 2009.

“We just can’t take it anymore,” To Ranaivoharijao, 26, a member of Gen Z Madagascar’s communications team, said in an interview this month.

“The president is building a cable car in the capital, while most of the population is suffering from malnutrition, lack of clean water and power outages,” he said via messaging app.

Madagascar authorities responded to the protests with force, with witnesses reporting widespread use of tear gas, rubber bullets and even firearms.

According to the United Nations, at least 22 people have been killed in the Madagascar protests, though the government has disputed this figure.

Local protesters say they have been inspired by youth-driven movements against ruling elites in Nepal and elsewhere.

Gen-Z's Anti-corruption Protest In Nepal Enters Second Day After 19 Killed In Single Day
Nepali protesters posing in front of the burning parliament building in Kathmandu last month.Subaas Shrestha / NurPhoto via Getty Images

The protests’ global spread has been aided by the pirate flag from “One Piece,” whose popularity has made its ideas about resistance accessible across languages and cultures.

According to Guinness World Records, the “One Piece” series, which was started in 1997 by Japanese manga author Eiichiro Oda, holds the record for most published copies of the same single-author comic book series, at more than half a billion.

Protest against corruption and social media ban continued across Nepal
A man hanging a “One Piece” flag as smoke and flames rise from a government complex in Kathmandu, Nepal, last month.Sunil Pradhan / Anadolu via Getty Images

It has been translated into 40 languages and turned into animated series, feature films, a card game, video games and a Netflix live-action version, creating a “shared sub-cultural language,” said Rayna Denison, a professor of film and digital arts at the University of Bristol in Britain.

The series’ main protagonist, Monkey D. Luffy, is a “symbol of freedom,” she said. “This makes the use of his Jolly Roger an emphatic endorsement of values.”

Those values may be challenged under Madagascar’s new military government, which has suspended the constitution and says a referendum will be held in two years.

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