Amazon’s latest Kindle Paperwhite just got its first price drop of 2025

The Kindle Paperwhite is one of the best ereaders, bar none. It’s easily worth its full $149.99 cost if you enjoy reading, but thankfully you can get $25 off for October Prime Day — its first-ever discount. The model with 16GB of storage and ads on the lockscreen is available at Amazon, Best Buy, and Target for $124.99.

The Paperwhite’s appeal is distraction-free reading on its 7-inch 300 ppi (pixels per inch) E ink screen. Text looks crisp, and the display’s brightness and color temperature can be adjusted to your liking. The Paperwhite has enough storage to hold thousands of ebooks, and its battery can last up to 12 weeks per charge depending how much you read each day — and how bright its built-in backlights shine during your sessions. Its storage will be filled faster with audiobooks, which you can listen to through the Paperwhite via Bluetooth headphones or a speaker.

If you read by the beach or pool, the Kindle Paperwhite’s IPX8 rating should give you peace of mind. It can be briefly submerged under water without being damaged. In regards to the lockscreen ads I mentioned earlier, they’re unobtrusive (and will never randomly pop up while you read) but Amazon offers an ad-free version of the Paperwhite that’s on sale for $144.99 ($35 off) at Amazon.

Similarly, you can get the Kindle Paperwhite Signature Edition, which is ad-free and has 32GB storage — double the storage — as well as wireless charging support, and an auto-adjusting front light sensor. That model is currently on sale for its new all-time low price of $149.99 ($50 off) at Amazon, Best Buy, and Target (with Target Circle).

The Kindle Paperwhite is currently our favorite Prime Day Kindle Deal, but Amazon has discounted the entire line for the next couple of days. Prime Day discounts have made it cheaper to buy the Kindle Colorsoft (Amazon’s entry-level Kindle with a color display) and the 2024 Kindle Scribe (the model with the largest screen).