‘Play Instantly on Discord’: Fortnite will be Nvidia and Discord’s first instant game demo

Nvidia’s GeForce Now is getting a big upgrade next month — and it’s also part of an intriguing new experiment. Nvidia, Discord, and Epic Games have teamed up for an early test of instant game demos for Discord servers, which could theoretically let you immediately try a game without buying it, downloading it, or signing up for an account.

“You can simply click a button that says ‘try a game’ and then connect your Epic Games account and immediately jump in and and join the action, and you’ll be playing Fortnite in seconds without any downloads or installs,” says Nvidia product marketing director Andrew Fear.

That doesn’t sound completely frictionless if you still need an Epic Games account to play, and it’s not clear if Nvidia, Epic and Discord will offer the demo outside of Gamescom just yet. Nvidia is calling it a “technology announcement” rather than a confirmed feature, one that’ll hopefully see game publishers and developers reach out if they’re interested in potentially adding it to their games.

After Sony bought Gaikai in 2012, it initially suggested it would offer instant try-before-you-buy game demos on the PlayStation 4 too, but that never happened. Years later, Gaikai’s founder told me that publishers didn’t necessarily want it.