Hyundai’s Insteroid is an EV one-off for gamers

Hyundai has revealed a gaming-inspired “Insteroid” concept EV in Seoul that takes its tiny all-electric Inster and gives it an over-the-top street racing makeover. The automaker’s cutesy compact SUV was handed off to Hyundai’s European design team with the goal of merging “gaming influences with extensive customization,” according to a press release.

The Insteroid gives the Inster a wide body kit, massive spoiler, track wheels, and a stripped interior featuring bucket seats and a futuristic instrument cluster. In the release, Hyundai’s chief designer Eduardo Ramírez says that Insteroid “represents a modern take on the idea of a dream car.”

Hyundai is also featuring the Insteroid in an in-house-developed video game that will be available for anyone to play in a web browser.

Hyundai hopes the Insteroid concept will “spark further interest in the Inster production model already on sale in key markets,” which continues to exclude the US. The regular Inster is launching as the Casper Electric in Korea this summer, followed by Europe and Asia, with pricing starting under $26,000.