Fox plans to launch a streaming service by the end of 2025

Fox is getting ready to launch a standalone streaming service by the end of 2025. During an earnings call on Tuesday, Fox CEO Lachlan Murdoch said the streaming service would offer a “holistic” streaming package featuring sports and news from the network’s existing brands, according to a transcript.

Murdoch positioned the streaming service as a way to reach people who don’t subscribe to cable, adding that it’s not meant to replace the traditional cable bundle. “We’re huge supporters of the traditional cable bundle, and we will always be,” Murdoch said.“But having said that, we do want to reach consumers wherever they are, and there’s a large population that are now outside of the traditional cable bundle — either cord cutters or cord nevers.”

Murdoch said that Fox’s subscriber expectations will be “modest” and it will “price the service accordingly.” Fox already owns the free ad-supported streaming service Tubi, which will air the Super Bowl for the first time this weekend. The company also partnered with Warner Bros. Discovery and Disney’s ESPN on the now-scrapped sports streaming service Venu.

Similar to its former partners, a standalone streaming service will give Fox a dedicated place to air its live sports games. Warner Bros. Discovery already offers live sports on Max, while ESPN plans on launching a dedicated streaming service later this year. Other companies, including CNN, CNBC, DirecTV, and Xfinity, are betting on the increasingly crowded streaming space as well.