Tech CEOs want to replicate Tim Cook’s Donald Trump playbook

November 24, 2024
3,471 Views

Instead of sending government relations executives or lobbyists, Cook would appeal to Trump directly through phone calls and meals, said people familiar with the interactions.

Cook then developed a meeting strategy with Trump where he would bring one data point to home in on a single issue in a meeting, the people said. That approach helped keep the meetings from spiraling in too many directions.

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