$4.99 Rotisserie Chicken and the Economics of Loss Leaders | Money Moves with Jill Schlesinger

new admin Sep 22, 2026

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How does Costco’s $4.99 rotisserie chicken manage to defy inflation? In this episode, Jill and Mark break down the economics of loss leaders — and debate whether they’re willing to serve a cheaper chicken. Plus, caller George has reached his longterm savings goal at age 37. Can he afford a lifestyle change?

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