£20 hyaluronic acid serum hailed ‘amazing’ by mature skincare fans

Mature skincare fans are snapping up a bestselling serum they say leaves skin looking ‘amazing’ while helping tackle redness, uneven texture and stubborn dark spots. The Anua Azelaic Acid Serum is available for £20 from Amazon and has become popular among shoppers looking for gentle, hydrating skincare that improves the appearance of blemishes and irritation.

The 30ml formula contains 10% azelaic acid, designed to help fade the look of post breakout marks, smooth uneven texture and reduce visible bumps. Unlike some stronger acids, it’s formulated to refine the skin without causing excessive dryness or irritation.

To keep skin hydrated and comfortable, the serum also includes three types of hyaluronic acid alongside panthenol, giving it a lightweight watery texture that absorbs quickly and layers easily with other skincare products. It’s also powered by the brand’s Gentle Calming Complex, featuring ingredients such as cica and blue tansy oil to help soothe redness and irritation.

The naturally derived green tint is designed to instantly calm the appearance of flushed skin without artificial fragrance. The clinically tested non comedogenic formula is suitable for gradual use, with the brand recommending starting with one to two drops once or twice a week before building up usage over time.

Another popular option is the La Roche-Posay Effaclar A.Z Gel Moisturiser for £33 from LookFantastic. It is described as being a multi-action moisturiser which is formulated for blemish prone skin types.

Boots alternativley has The Ordinary Azelaic Acid Suspension 10% Cream for £11.10. This is a lightweight, cream-gel formula that visibly brightens skin tone, evens skin texture and reduces the look of blemishes.

The Anua Azelaic Acid Serum is an Amazon’s Choice product, with 8,000 bought over the past month. One shopper said in a glowing statement: “I don’t usually leave reviews, but this product is on a completely different level of skincare. I’m 40 years old and have oily, problematic, acne-prone, mature skin. I struggle with post-acne hyperpigmentation, red marks from recently healed breakouts, enlarged pores, blackheads, and uneven skin texture — especially on my cheeks due to clogged pores.

“I’ve been using this serum for one week now, and the results so far are amazing. My pores look cleaner and visibly smaller. My skin texture has improved, and I have fewer under-the-skin breakouts. The red post-acne marks are much lighter, and the overall discoloration on my face has reduced. Best of all — no new breakouts. I’m honestly impressed and so happy with the results. I highly recommend it!”

Another added: “Really impressed with this serum. It helped strengthen my skin barrier and made my skin feel calmer and more balanced within a few days. Redness reduced noticeably, and my skin feels hydrated without being greasy. Absorbs quickly and layers well with other products. Definitely a staple in my routine now.” A third commented: “Excellent serum. I had perioral dermatitis and having tried everything else, this cleared it up in a few days. My skin is soft and all other redness and pigmentation is reducing.”

Skincare products are very personal, and some people did remove a star. This four-star reviewer wrote: “Compared to the red one it is sticky but does appear to be working as advertised.” Another added: “Nice but not my favourite product. I purchased following the hype and it’s okay.”